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Pictures president of domestic distribution.
3D MOVIES FOR SALE WALMART MOVIE
“We know the movie delivers and believe this unique partnership will kick off strong word of mouth that, thanks to the reach and immediacy of social media, will propel moviegoers to theaters nationwide,” said Dan Fellman, Warner Bros. is guaranteed a lot of exposure for its superhero. than 2006’s “Superman Returns.” After all, the success of “Man of Steel,” which introduces Henry Cavill in the red cape, is key to Warner Bros.’ efforts to introduce other DC Comics characters in their own franchises or lead to a “Justice League” film that already has fanboys lathered up with anticipation. With the amount of traffic flowing into Walmart’s stores each day, Warner Bros. For Warner Bros., having the nation’s largest retailer on its side gives the studio the kind of marketing muscle few other tentpoles can tout and help launch “Man of Steel” to greater heights at the B.O.Despite declining DVD sales, Hollywood has hardly given up on the rest of its homevideo divisions just yet and the Walmart deal is an innovative move to generate more coin for parts of that business that’s still showing signs of growth - namely Blu-ray and digital. The ticket sales will not only boost the pre-sale box office of “Man of Steel,” they’re also meant to pump up early demand for the film’s eventual homevideo release across multiple platforms.At a time when chains are competing for exclusive merchandise to sell from the studios, Walmart clearly sees the deal as a way to prove that it’s still the biggest fish in the retail pond.The deal is significant for various reasons: